XIXILI Bra Art Launch Event at 1 Utama Shopping Centre (20 Mar 2014)

“Always wear your invisible crown” was the captivating quote in the bra art visual experience at XIXLI boutique at 1 Utama Shopping Centre on 20 March 2014. The art piece featured at 1 Utama is just one of three artworks commissioned by XIXILI centering around the theme of women empowerment.

A campaign about Women Empowerment

In line with XIXILI’s brand philosophy of ‘Uplifting You Always’; XIXILI embarked on a special bra art collaboration with Ms Louise Low, a talented young Malaysian artist who has recently been conferred the title of Malaysia’s Top 10 Female Visual Artist.

The artist ingeniously created a beautiful three-piece art visual experience using over a thousand XIXILI bras. Each artwork serves to bring about the message of women empowerment to inspire women of all ages and walks of life. Today, XIXILI  proudly presents the three bra art visual experiences at its boutiques located at 1 Utama Shopping Centre, Mid Valley Megamall and Queensbay Mall, Penang.

For the masterpiece at XIXILI boutique in 1 Utama Shopping Centre, the artist created an art piece of brassieres which she has interpreted as ‘embracing each other’. Made with hundreds of gold and purple printed XIXILI bras supporting each other, the centerpiece encapsulates a woman’s silhouette clad in bra cups. ‘Always wear your invisible crown’, titles the art piece, strengthening the message on women empowerment. The quote in itself speaks to all its readers on the important notion of self-respect, dignity, pride, self-confidence and leadership. 

Similarly at XIXILI boutique in Mid Valley Megamall, the bra art visual display centres around the theme of ‘togetherness’. Decked with waves of colourful bras, an inspirational quote: “You! Yes, You! The one reading this. You are amazing and simply the best at being you!” speaks directly at passer-bys.

Bra Art Visual Experience at XIXILI Boutique, Queensbay Mall Penang

Finally, at XIXILI’s Queensbay Mall boutique, the artistic impression is themed with the act of ‘holding hands’. The window piece displays strength in unity as bras hold tightly to each other as they are stretched across the length. The quote: “Each time a women stands for herself, she stands up for all women. – Maya Angelou” emblazons this piece.Officiating and launching the bra art visual display experience at XIXILI One Utama boutique was Louise Low herself.

“The moment of joy for us is to share with you the message that is very much from our hearts - - the message of empowering women from all walks of life that is in line with our brand philosophy of ‘Uplifting You Always”, enthused the ladies of XIXILI.

“Working with Ms Louise Low was a great joy and privilege. Her extraordinary art pieces speak volume towards the improvement of women stature in society, and we are extremely honored and proud to be a part of her journey of empowering women through art”

Media, bloggers, art lovers and sponsors attended the private launch event held on 20 March 2014. And, all guests were pleasantly surprised with none other than a special lingerie show featuring a sneak preview of XIXILI Spring / Summer Lingerie Collection 2014 .

All who attended, walked away each with a limited edition cotton bag imprinted with the one of the three bra art designs. And, generously laden in each bag were lots of goodies from the many contributing event sponsors. Sponsors for the launch include Arimino, Berrywell, Body Perfect, DIGI, Hijabista Magazine, Juiceworks, Kose and Pantai Premier Pathology Sdn Bhd.

XIXILI Spring / Summer Fashion Show Collection 2014